Social Outreach: Crafting a Strategy for Increasing and Engaging Social Media Followers
Remember the days when you only needed a phone and a Yellow Pages ad to get customers? Now you need a website, Facebook, Instagram, Pinterest, Twitter, and maximized Google SEO―a cornucopia of social media channels that demand your time, attention, and money. Learn from this panel of experts on how you can develop a clear outreach strategy for reaching and engaging the kind of people you want for customers―and get more of them. Award-winning author Debra Prinzing, founder of slowflowers.com, will moderate a dynamic panel including Chris Sabbarese, Digital Marketing and Communications Manager for Corona Tools; Katie Elzer-Peters, author and publicist, Garden of Words; and award-winning author and gardentherapy.ca blogger Stephanie Rose.